Traditional marketing practices grew out of the way companies managed their commercial interests. Once they determined the salient qualities of their goods and services, they used every medium available to blare that information to any person within ear- or eye-shot. As the Internet developed, companies translated those marketing materials into digital formats as well.
Evolutions in marketing practices are changing how your customers budget for and spend their marketing resources. Accurate accounting of these marketing projects is critical to making appropriate decisions that will help you maintain your competitiveness in an increasingly competitive global marketplace. Marketing firms that don't account for project profitability are often wasting marketing resources and squandering opportunities.
Project and financial management through PSA software for marketing firms provides the tools you need to manage a large number of projects and analyze the data to maximize profitability. The professional services automation software by Beyond Software is designed to capture and analyze your marketing projects for customers and the effect of those efforts on the economic health of the company as a whole:
Beyond Software provides the tools today's marketing professionals need to maintain their competitiveness. Beyond Software’s financials, time and expense, billing and invoicing, and dashboards and reports connect your data to provide insight across your entire organization so projects are delivered on-time and on-budget, allowing you to maximize project profitability.